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Company Confidential - eCommerce Space
Background
This client is one of the premier online eCommerce providers with a diverse
and passionate community of individuals and small businesses, enabling
commerce on a local, national, and international basis. They offer a unique
web platform where billions of online events occur daily.
Business Challenge
In order to better understand online user behavior thereby informing decisions
to help drive revenue, a real-time ETL solution is needed to collect the
massive amount of daily activity and load to an efficient and flexible
data structure which will allow efficient analysis and mining. The solution
must have the ability to scale flexibly and economically as the business
grows.
Service Line: EAI/ETL Solution
How Intersect Solutions Helped
Intersect engaged first by having in-depth discussions with the client
to understand their business objectives as well as the technology environments
and expectations. Utilizing best practice in the industry, Intersect architected
and deployed a massively parallel real time solution which is sufficiently
fault-tolerant to sustain regional disasters. The solution uses low cost
commodity hardware and can scale incrementally to keep step with growing
online activity.
Additional Advantages
The ability to analyze 100% of user activity has inspired the business
to ask questions previously beyond imagination. This has given rise to
new initiatives, campaigns, and partnerships. In the first year since
implementation it has been conservatively credited with revenue that is
over 5 times the total cost of the system (including hardware, software,
and implementation). The solution was a clear win for the Project Manager,
Project Sponsor and Corporate financial bottom line.
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From thorough planning to expert implementation, Intersect delivers complete End-to-End Solutions. |