Market Research Portfolio Organization

Background
The client is the world’s leading provider of marketing information, audience measurement, and business media products and services. By delivering an unmatched combination of insights, market intelligence, advanced analytical tools, and integrated marketing solutions, they provide clients with the most complete view of their consumers and their markets.

Business Challenge
The client provides market data solutions to their customers on an ongoing basis. Typically during these releases there can be several projects running concurrently. With no real way to measure the return on value of data intensive projects, the client needed some help in evaluating the ROI to determine which products should be completed and which would be abandoned.

Service Line: E2E Solution

How Intersect Solutions Helped
Intersect reviewed the methods that were currently being employed to manage the existing product delivery and instrumented a new project that aligned all of the projects under one main program.

Once aligned, Intersect worked with the client to understand the target market, the costs, and the delivery timeframe for completion. When that was identified, Intersect organized the projects within the program by ROI and worked with the client to determine which of the solutions should be completed and rolled out to their customers and which solutions should be abandoned.

The resulting process is still in use today and the client is benefitting from:

-Reduced Overall Expenses
-Controlled Capital Investment
-Improved Business Processes
-Streamlined Delivery of Customer Solutions

Additional Advantages
The solution was a clear win with the organization creating a process that allows the customer to weigh the costs/benefits and determine the ROI prior to making the investment that would typically have been lost under the previous methods.

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